Learning to outsource in your business is key to avoiding business burnout. You weren’t meant to do it all, so stop trying!
There’s a misconception in the business space I’d like to address.
That’s the idea that, as a business owner, we should enjoy and be good at every area of business.
Well… that’s simply not true. As business owners, if we believe that we should be good at every area of business, we will run ourselves ragged trying to do it all. And this will inevitably lead to business burnout.
You weren’t meant to do it all!
Each of us has certain skills, passions, and interests for a reason. You’re not supposed to be good at everything! You’re also not meant to enjoy everything. And that’s okay.
For example, I have absolutely zero interest in designing cars. I have zero interest in building cars. But I love driving them. I am so so so thankful there are people in the world that enjoy designing and building cars. Because otherwise I’d probably be walking everywhere 😂
This is the same with your business. Just because you’re a business owner doesn’t mean you should be skilled at every aspect of your business. You don’t have to be an expert at sales. Or marketing. Or something analytical like strategy.
I love watching Shark Tank. Anyone else? I totally geek out about all the business talk. On a recent episode, Mark Cuban said something that perfectly summed up what I’ve been trying to convey in a lot of my recent posts. He said:
“One of the greatest skills an entrepreneur can have is knowing what they can’t do.”
This is so true! Thinking you can (or have to) do it all is not going to be good for you or your business in the long run. It’s time we start being more self-aware in this area.
So hear me on this… Continually forcing yourself to do something you’re not skilled at or don’t like doing is a recipe for business burnout.
Think about it. If you go into work each day dreading the tasks you hate, you’re going to start to hate working in your business. If you spend all of your time trying to figure out how to effectively do something you just aren’t skilled at, you’re going to get frustrated and want to quit.
Makes sense, right? But, I want you to know spinning your wheels until you reach business burnout isn’t the only option. There’s a better way.
The solution? Let someone else do it for you.
I want to let you in on a little secret… If there’s something you don’t enjoy doing, there’s someone out there who loves doing that exact thing and is highly skilled at it! Whether it’s bookkeeping, copywriting, engagement, organization, or something else, there are people out there for you.
So find that person and get their help. Let someone else, who is better at it than you, handle it. This doesn’t mean you have zero value to offer the world. We’re just not meant to be the best at everything. I could go on and on about what I’m not skilled at or don’t enjoy doing! (Like my car example!) One thing I am just not skilled at is design. Sure, I could throw something together that is visually appealing. But I like being the best at what I do and putting my best out there. I don’t want to just throw something together, so I inevitably end up spending waaaay too much time trying to create something and just walk away frustrated. I’ve learned to be honest with myself in what areas I need someone else to just do it for me.
By not getting help, you’re just holding yourself back. You’re keeping yourself from reaching your fullest potential. You’re putting yourself on the path of business burnout.
So focus on what you are skilled at and what you do enjoy. That is what you are meant to share with the world. Because there is someone else out there that doesn’t enjoy what you do. You are their solution.
So what now?
First, think about what’s holding you back from hiring help. I get that it could be a financial reason that’s holding you back from bringing on someone. Or maybe it’s fear of losing control. This isn’t meant to say go out and hire a team of 20 people to manage every aspect of your business. Instead, just start pondering the idea. What would your business look like if you got help in a certain area? How would your schedule change if you brought someone on your team to handle all of your social media presence?
It’s okay to start small. Maybe it’s just a one off project. Maybe it’s a consultation call to get some advice. It’s amazing how much progress can be made with a 30 minute call with an expert.
If you’re feeling stuck and don’t know what your next steps are in this area, I’m here to help. I offer 1:1 strategy calls to help you get a plan. Let’s talk about the areas you need help with and what bringing on help could look like. I will help you put actionable strategies in place to help you keep moving forward. To learn more and schedule your strategy call, click here.
Trust me, hiring help to avoid business burnout is worth it.